Challenges & partners
Each entity has issued a challenge addressing some of the most important opportunities of the 21st century. If you have a product or service you think can address them, come to Dubai and let's make the impossible happen together. The future needs champions: smart, innovative companies that create new solutions and powerful, motivated partners with the courage and budget to make them real.

Challenge

  • Invent a new fleet of autonomous vehicles tailored to specialist mobility needs of airport airside operations. This fleet should use 100% solar or electric energy instead of fuel and deliver 50% improvement in operational efficiency. Create a next generation, cognitive traffic management platform to achieve ultra-precision in the operation of this autonomous fleet.

  • Invent a solution to transform the way we teach our cabin crew and the way they learn. Ensure we can move to a personalized yet mass approach, taking into account current and past experience and preferred learning styles. Consider how advanced technologies such as AI, Virtual Reality and on the spot translation can be used to deliver 50% reduction in class room training.

  • Invent a solution to integrate the personalized needs of Emirates passengers across the entire experience chain including chauffeur drive, meal selection and shopping. The solution should also dynamically synchronize with all service partners and orchestrate in real-time the entire logistics ecosystem that underpins the passenger experience chain.
Emirates

Emirates is a global connector of people and places and an enabler for trade and tourism. With a fleet of 260 fuel efficient aircraft, the multi-award winning carrier flies to more than 150 destinations across six continents. Emirates is the industry’s largest operator of Boeing 777s with more than 160 in the fleet. The airline is also the world’s largest operator of the Airbus A380 with 95 currently in its fleet. A total of 217 aircraft, worth US$ 108 billion, are on the order books.

Challenge

Reduce general crime rate by 50% and traffic related mortality rate to 2.5 per 100 thousand citizens by 2021.
Dubai Police

Dubai Police uses the highest and the most precise measures of operation in performing its duties, functions, and powers, through the institutional performance indicators and the practice of the strategic planning, efficiently managing human and financial resources, and through simplifying procedures, strengthen community partnership, innovative initiatives, respect of personal excellence, and teamwork.

Challenge

1.) Reduce 75 % of Dubai general waste by 2021. 2.)Implement 3D printing technology in 25% of Dubai buildings by 2030. 3.) Increase green areas in Dubai tenfold by 2020 through using advanced irrigation and agriculture techniques. 4.) Explore opportunities for using nanotechnology in 3 services and operations of Dubai Municipality by 2021.
Dubai Municipality

Dubai Municipality provides municipal services to a diverse population in Dubai. Its work includes urban planning and supervision of construction, environmental protection and improvement, conservation of public parks, regulating and ensuring international quality standards in construction and building materials, food and consumable items, professional services in laboratory certification and accreditation.

Challenge

Reduce costs and increase the efficiency and potency of diagnosis, disease prevention and patient monitoring by factor of 10.
Dubai Health Authority

Dubai Health Authority's mission is to ensure access to health services, maintain and improve the quality of these services, improve the health status of nationals, residents and visitors and oversee a dynamic, efficient and innovative health sector.

Challenge

Create self-regulating, future ready school communities to be among the best in the world by 2025.
Knowledge And Human Development Authority

The objective of Knowledge and Human Development Authority (KHDA) is to ensure the continuous development of the education sector and to improve the quality and outcomes of education on all fronts and at all stages.

Challenge

Explore and demonstrate new technologies that can transform a utility provider's traditional business model of generating, transmitting and distributing water and electricity.
Dubai Electricity and Water Authority

Dubai Water and Electricity Authority (DEWA) has made considerable achievements, ranking it as one of the best utilities in the world. DEWA provide services today to more than 730,000 customers with a satisfaction rate that reached more than 94.4%. DEWA has made considerable achievements, ranking it as one of the best utilities in the world. DEWA provide services today to more than 730,000 customers with a satisfaction rate that reached more than 94.4%.

Challenge

Significantly enhance decision making, user experience of travel and transport services with the use of: 1.) AI, Digital Twin. 2.) Legislations for autonomous transport. 3.) Clean and environmentally friendly fuels. 4.) Making Dubai a cyclists and pedestrian friendly city.
Roads and Transport Authority

With a vision of safe and smooth transport for all, Roads and Transport Authority (RTA) is responsible for planning and executing transport and traffic projects in Dubai, preparing legislation and strategic plans, developing other integrated solutions of road system and marine network that are safe and in line with the city's economic development plans and the highest international standards.

Challenge

Develop an innovative loyalty platform that can improve customer service and retention by 10.
du

du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixed line, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

Challenge

Use advanced biometric recognition (with preference on blockchain technology) to enable seamless transition through Dubai airport without the need for a passport.
General Directorate of Residency and Foreigners Affairs

The General Directorate of Residency and Foreigner's Affairs Dubai (DNRD) is a department that effectively works on achieving its vision of "Have the United Arab Emirates as one of the most secure and safest countries in the world, through its commitment in implementing foreign entry and residency laws. GDRFA was one of the pioneers in using various Services aimed at speeding up and facilitating transactions so that customers' time and effort are saved, while reducing overcrowding at the DNRD counters. DNRD Services has achieved great progress during the last few years, with customers preferring to use such services, especially as several technical developments have also taken place.

Challenge

Reduce digital risks in the UAE by 50% in the next 5 years by building and delivering cutting edge digital security solutions focusing on areas of Industrial Control Systems (ICS) Security, IoT Security or Incident Response.
Etisalat Digital

'Etisalat Digital’ is a business unit of Etisalat driving digital transformation by enabling enterprises and governments become smarter through the use of latest technologies. The unit provides digital solutions including cloud, Digital security, digital marketing, digital payments, Internet of Things (IoT) and big data and analytics. It is best positioned to provide end-to-end digital vertical propositions to enable smarter education, healthcare, city and economy.

Etisalat is one of the world’s leading telecom groups in emerging markets. Headquartered in Abu Dhabi, Etisalat has an international footprint that extends to 163 million subscribers in 17 countries across the Middle East, Asia and Africa.

Challenge

Develop an intelligent business rating system to assess and score SMEs based on financial and non-financial parameters, to enhance SMEs’ credibility and increase their access to finance by 100% by 2021.
Dubai Economy

The Department of Economic Development (DED) is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. DED supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth.

Challenge

Using artificial intelligence to deliver city services twice as fast, with half the budget, twice the customer satisfaction.
Smart Dubai Office

Smart Dubai is anchored in the vision of His Highness Sheikh Mohammed bin Rashid al Maktoum to make Dubai the happiest city on earth.

Collaborating with private sector and government partners, Smart Dubai is the government office charged with facilitating Dubai’s citywide smart transformation, to empower, deliver and promote an efficient, seamless, safe and impactful city experience for residents and visitors.

Smart Dubai is committed to a collaborative and agile approach to Dubai’s smart city transformation, empowering strategic partnerships with the public and private sector and academia to design and implement services and elevate citywide thought leadership, in line with its mission to make Dubai the happiest city on earth through technology innovation.

Challenge

Empowering refugees through community integration using technology.
Mohammed Bin Rashid Al Maktoum Global Initiatives

Mohammed Bin Rashid Al Maktoum Global Initiatives was launched with the aim of integrating our efforts, making the best use of our resources, and focusing on clear, well-defined developmental goals, towards which all affiliated institutions working under its umbrella shall operate. This foundation pays special attention to the challenges that face the Arab nation.

Challenge

Empowering refugees through employment opportunities in their host countries using technology.
Mohammed Bin Rashid Al Maktoum Global Initiatives

Mohammed Bin Rashid Al Maktoum Global Initiatives was launched with the aim of integrating our efforts, making the best use of our resources, and focusing on clear, well-defined developmental goals, towards which all affiliated institutions working under its umbrella shall operate. This foundation pays special attention to the challenges that face the Arab nation.