Challenges & partners
Each entity has issued a challenge addressing some of the most important opportunities of the 21st century. If you have a product or service you think can address them, come to Dubai and let's make the impossible happen together. The future needs champions: smart, innovative companies that create new solutions and powerful, motivated partners with the courage and budget to make them real.


1) Reduce the number of violent crimes 25% by 2021.

2) Utilize artificial intelligence in a way it may be integrated with current programs and databases to provide statistics that may support the decision making process or allow for faster response to emergency situations.
Dubai Police

Dubai Police uses the highest and the most precise measures of operation in performing its duties, functions, and powers, through the institutional performance indicators and the practice of the strategic planning, efficiently managing human and financial resources, and through simplifying procedures, strengthen community partnership, innovative initiatives, respect of personal excellence, and teamwork.


1) Public Health Pest Control
Early detection and effective monitoring system for public health pest through artificial intelligence.

2) Geographic Information Systems (GIS)
Using artificial intelligence techniques in the process of demarcation with 100% accuracy.

3) Food Control Department
Using artificial intelligence and blockchain to create a holistic system that identifies food safety duration.

4) Public health and Safety
Reduction of safety accidents rate (occupational, construction, public) through using modern technologies and artificial intelligence.
Dubai Municipality

Dubai Municipality provides municipal services to a diverse population in Dubai. Its work includes urban planning and supervision of construction, environmental protection and improvement, conservation of public parks, regulating and ensuring international quality standards in construction and building materials, food and consumable items, professional services in laboratory certification and accreditation.


Increase patient awareness, prevention and self-management of diseases through use of advanced technologies.
Dubai Health Authority

Dubai Health Authority's mission is to ensure access to health services, maintain and improve the quality of these services, improve the health status of nationals, residents and visitors and oversee a dynamic, efficient and innovative health sector.


Anticipatory educational institutions, supported by smart regulations, empowering 21st century learners for jobs that don’t yet exist.
Knowledge And Human Development Authority

The objective of Knowledge and Human Development Authority (KHDA) is to ensure the continuous development of the education sector and to improve the quality and outcomes of education on all fronts and at all stages.


Innovating creative solutions to disrupt current electricity & water utility business models by using 4th Industrial Revolution technologies, such as Artificial Intelligence (AI), Water Harvesting Solutions, UAV, energy storage, Blockchain, IoT and others
Dubai Electricity and Water Authority

Dubai Electricity and Water Authority (DEWA) provides world-class services to over 880,000 customers in Dubai, in line with its vision to become a sustainable innovative world-class utility. DEWA’s ccustomer happiness reached 96% in 2017, according to Smart Dubai Government’s Happiness Index.
DEWA develops major clean and renewable energy projects in line with the Dubai Clean Energy Strategy 2050 to make Dubai a global hub for clean energy and green economy, and provide 75% of Dubai's total power output from clean energy sources by 2050.


1) Explore sustainable and integrated requirements (infrastructure) for autonomous and electrical transport testing and operating using emerging technologies such as wireless charging and Vehicle-to-infrastructure (V2I) systems.
2) Implement breakthrough systems for cyclists and pedestrians, in addition to the new personal modes of transport..
3) Introduce futuristic construction methods and materials for transportation/roads infrastructure that will reduce time, cost and impact on traffic.
4) Utilize digital twin technology to increase fleet maintenance efficiency.
Roads and Transport Authority

With a vision of safe and smooth transport for all, Roads and Transport Authority (RTA) is responsible for planning and executing transport and traffic projects in Dubai, preparing legislation and strategic plans, developing other integrated solutions of road system and marine network that are safe and in line with the city's economic development plans and the highest international standards.


1) Internal to Etisalat: Accelerate Etisalat’s transformation to a digital telco by increasing customer adoption of digital self-care channels thereby enhancing customer experience and reducing 50% calls to Etisalat customer care over the next one year using artifical intelligence, analytics/insights, machine learning etc.

2) External services: Transform the experience of visitors (students, residents, leisure and business tourists, etc) of city attractions (Expo2020, museums, libraries, landmarks etc) by leveraging extended reality (AR/VR) and artificial intelligence at every stage of the visitor journey (pre, during and post), aiming at 90% adoption by the targeted audience by 2021.
Etisalat Digital

'Etisalat Digital’ is a business unit of Etisalat driving digital transformation by enabling enterprises and governments become smarter through the use of latest technologies. The unit provides digital solutions including cloud, Digital security, digital marketing, digital payments, Internet of Things (IoT) and big data and analytics. It is best positioned to provide end-to-end digital vertical propositions to enable smarter education, healthcare, city and economy.

Etisalat is one of the world’s leading telecom groups in emerging markets. Headquartered in Abu Dhabi, Etisalat has an international footprint that extends to 163 million subscribers in 17 countries across the Middle East, Asia and Africa.


Fully integrate artificial intelligence to enable a seamless journey for passengers by using the Smart Passage. Seeking solutions that focus on electronic auto approvals in the system in order to remove all human interaction with regards to passenger pre-clearance.

Based on other processes applied within GDRFA, such as pre-clearance, counters and/or smart gates, artificial intelligence is applied but only in a small section in the process and there is a lot of human interaction that occurs.
General Directorate of Residency and Foreigners Affairs

The General Directorate of Residency and Foreigner's Affairs Dubai (DNRD) is a department that effectively works on achieving its vision of "Have the United Arab Emirates as one of the most secure and safest countries in the world, through its commitment in implementing foreign entry and residency laws. GDRFA was one of the pioneers in using various Services aimed at speeding up and facilitating transactions so that customers' time and effort are saved, while reducing overcrowding at the DNRD counters. DNRD Services has achieved great progress during the last few years, with customers preferring to use such services, especially as several technical developments have also taken place.


1) Using behavioral nudges to increase adoption of government digital services by 25%.
2) Using IOT for inventory management on the government ERP system to save 30% of employee time and efforts.
Smart Dubai Office

Smart Dubai is anchored in the vision of His Highness Sheikh Mohammed bin Rashid al Maktoum to make Dubai the happiest city on earth.

Collaborating with private sector and government partners, Smart Dubai is the government office charged with facilitating Dubai’s citywide smart transformation, to empower, deliver and promote an efficient, seamless, safe and impactful city experience for residents and visitors.

Smart Dubai is committed to a collaborative and agile approach to Dubai’s smart city transformation, empowering strategic partnerships with the public and private sector and academia to design and implement services and elevate citywide thought leadership, in line with its mission to make Dubai the happiest city on earth through technology innovation.


Leverage machine learning and big data to optimize the relationship with enterprise customers from lead management to the point of service fulfillment by 30%.

du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixed line, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.


To utilize IOT (Internet Of Things) to increase the efficiency of inspecting and monitoring businesses in Dubai by 25% in 2018
Dubai Economy

The Department of Economic Development (DED) is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. DED supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth.


Job Opportunities for Refugees:

  • Entity: Mohammed Bin Rashid Global Initiatives
  • Problem: The refugee crisis is a problem of poverty, not just migration.
  • 70% of refugees are living below the poverty line (less than USD1.90 per day) in their host countries, up from 50% in 2015.
  • 86% of refugees living outside of camps in Jordan are now living below the poverty line, while in Lebanon 70% of Syrian refugee households live far below the national poverty line.
  • UNHCR does not have 59% of the funds needed to reach refugees who require assistance. This translates to a funding shortfall of USD 795 million.
Required solutions: Utilizing technology to improve the livelihood of refugees.
Mohammed Bin Rashid Al Maktoum Global Initiatives

Mohammed Bin Rashid Al Maktoum Global Initiatives was launched with the aim of integrating our efforts, making the best use of our resources, and focusing on clear, well-defined developmental goals, towards which all affiliated institutions working under its umbrella shall operate. This foundation pays special attention to the challenges that face the Arab nation.


Water Sanitation:
  • UAE Water Aid (Suqia) + Dubai Electricity and Water Authority (DEWA)
  • Problem: 2 billion people globally are living in countries with no proper access to safe water and sanitation.
  • Required solutions: Finding solutions for solar powered water generation, filtration, purification or desalination units. Lack of clean water access is a global crisis affecting many parts of the world. While the specifics of the water challenge may differ slightly from area to area, most technologies and processes can be adapted for different water sources and community sizes by modifying certain components. For the Humanitarian Accelerators initiative, Suqia requires a cost effective, solar powered water production technology that can easily be adapted to serve a multitude of areas with different community sizes.
  • Requirements: solar powered, portable, modular/scalable, durable, easy to maintain, sustainable, affordable, compliant with WHO drinking guidelines, compliant with Health & Safety standards.
Mohammed Bin Rashid Al Maktoum Global Initiatives

Mohammed Bin Rashid Al Maktoum Global Initiatives was launched with the aim of integrating our efforts, making the best use of our resources, and focusing on clear, well-defined developmental goals, towards which all affiliated institutions working under its umbrella shall operate. This foundation pays special attention to the challenges that face the Arab nation.